"Sincerity" is the musical performance outlet for the poem-songs of the writer, poet, activist, guitarist and singer-songwriter Alan Morrison.
Sincerity is firmly rooted in the folk / folk-rock tradition. It has been described by one music critic as "contemporary folk with touches of country and progressive rock".
Having been based in France for seven years, Alan hopes to be moving his creative base to the UK in the near future, although willing to travel any distance in the world to fulfil his musical mission, which you'll find below.
Sincerity was originally formed as a duo (guitars and cello) in 2003 to project the blend in Alan's songs of fine-lined melody and urgent thought-provoking lyrics.
"This is music from the heart - poetry set to harmony - love songs for the soul", explains Alan. "I want to reach people with music by encouraging them to delve deeply into a well of emotional experience and, as a result, to be enriched and even changed. That is the role of the singer-songwriter - not merely providing passive entertainment".
In line with that desire, one of the key missions of Sincerity has been to promote "songs of conscience" as a valid art form. (They have in the past been called "protest songs" - although the word "protest" doesn't really do justice to the genre, as it can be seen to be merely negative). All songs which are written from the heart are love songs in one form or another. "Songs of conscience" - which may indeed sometimes be actual "songs of protest" - are simply love songs of an altruistic kind, written out of passion to further a noble cause. They serve as rallying points to bring people together for the purposes of change. In this way, music can be revolutionary - even subversive - as well as being inspiring and beautiful.
Although such "songs of conscience" form only a part of Sincerity's output, all their songs - written and arranged by Alan - aim to make people think, to inspire them to live, feel and to love and to stimulate social and personal change. Sincerity sings songs of love and conscience.
As Alan puts it: "I dreamed a metaphorical motto - a syllogism, if you will. It goes like this: 'If music be the food of love and love makes the world go round, therefore music can change the world'".
I'm a singer-songwriter wanting to form a band in the Brighton area performing only original material. Style: Folk-rock. Band: 5-piece consisting of two guitar players (acoustic/electric), cello, bass and percussion. Wanted: Adventurous, young-at-heart but mature musicians of any age (sense of humour vital!) to work towards the staging of gigs. It would involve a degree of commitment and belief in the music. Please go to www.myspace.com/sincerityfrance to hear song samples and read my profile.
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