Your band image is what relates your music to your audience. Depending on how you present your band to the public, your music can be viewed and interpreted differently. For instance, if your band is presented as laid back and nonchalant, your lyrics can be interpreted differently than if your band presented itself as dynamic and outspoken.
To develop the band image that is best for your band, it is best that your band act naturally. By acting like yourselves, you can develop a true reflection of your band and your music. Instead of focusing on being a certain type of band, focus on your music. This will help you to bring more music to your fans and also develop, convey, and reflect the ideas of each band member.
Although the focus of your band should not be solely be your image, creating and deciding what you want your image to be is also part of the fun. By choosing what kind of image you want to portray to your audience, you can also create a cohesive theme within your music.
How are people going to view your band?
The sound of your music, the instruments you play and the way you play them, the sounds of singers' voices all influence the image your band portrays. The types of instruments you use as well as what your instruments look like give your band its own personality. The way your band members dress, their stage presence, and personality are all deciding factors of your band's image. Stage presence is something to be greatly considered when before and during your performances. Your look and actions on stage make up stage appearance. Having a common theme among your band member's clothing is typically the best route. However, the differences in clothing bring about a better Also, you should each wear something that you are comfortable in. By wearing clothing that gives you comfort, you can portray a realistic image for your audience.
For example, London, England's Rolling Stones and Liverpool, England's Beatles both have very distinctive band images. The Rolling Stones had a bad boy image which was extracted from the music into their clothing and stage presence. The Stones dressed themselves in super tight jeans complimented with shaggy hair. On the other hand, the Beatles portrayed themselves with a clean cut image wearing suits when they performed. Although both bands were categorized in the rock genre, their music and images differentiated themselves.
The most important thing to remember is to entertain your audience. When performing, immerse yourselves in the music and do what feels natural. This will in turn help to build your band image.